Mignoni, AndréaVisentini, Gabriela De Picoli2024-03-182024-03-182023https://repositorio.uricer.edu.br/handle/35974/664This final paper investigated the influence of social media on hypervunerable consumer behavior and its legal implications. Through a comprehensive literature review, the evolution of social media was explored, from its origins to its predominant role in everyday life. Were analysed how digital marketing strategies use advanced technologies to influence consumer purchasing decisions and the ethical and legal challenges associated, particularly related to privacy and protection of personal data. Thereby, it is clear that consumer law and digital marketing are intrinsically interconnected, requiring updated regulations to ensure the protection of consumer rights in an ever-changing digital scenario.pt-BRDireitoMídias sociaisMarketing digitalProteção de dadosTrabalho de Conclusão de Curso